Privacy Policy

Last Updated: December 14, 2025

Thank you for visiting our website (the "Site"), where you can obtain health insurance quotes and related information. The Site is an internet property of Pierce Insurance Solutions LLC ("Company," "we," "our," or "us"). This Privacy Policy ("Privacy Policy") describes our treatment of personal information and other data that we collect when a visitor to the Site ("User," "you," or "your"): (a) accesses or uses the Site; (b) accesses and/or views any of the: (i) links to third-party health insurance resources and information ("Third-Party Links"); and/or (ii) blog posts, articles, videos, and/or other content related to health insurance products and services available on the Site (the "Informational Content," and together with the Third-Party Links, the "Content"); (c) engages with comment sections, forums, or other interactive features on the Site ("Interactive Services"); and/or (d) uses contact forms or provided contact details to reach out to, or request contact from, the Company and/or our third-party partners in health insurance products and services ("Third-Party Service Providers") (collectively, the "Contact Services," and together with the Site, Content, and Interactive Services, the "Site Offerings"). Please note that if you reside in or are physically located outside the United States, you are not authorized to use the Site or any Site Offerings.

Users with disabilities seeking this Privacy Policy in an alternative format may contact us by calling: 419-750-0242; emailing: [email protected]; or mailing: 12202 Club Dr, Tampa, FL 33612.

Capitalized terms not defined in this Privacy Policy shall have the meanings set forth in the Site's Terms and Conditions ("Terms and Conditions"). IF YOU DO NOT AGREE TO THIS PRIVACY POLICY IN ITS ENTIRETY, YOU MAY NOT ACCESS OR USE THE SITE OFFERINGS.

State-Specific Privacy Rights

Residents of California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, Nevada, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia, as well as businesses organized under California law, California-based employees of the Company, and California residents submitting job applications to the Company (collectively, “Covered Users”), have additional rights under applicable state laws. Refer to our "Privacy Provisions for Covered Users" below for details on your rights as a Covered User.

1. Your California Privacy Rights

Shine the Light: If you are a California resident and wish to learn how your “personal information” (as defined in Cal. Civ. Code § 1798.83) is shared with third parties, including categories shared in the prior year and third-party names/addresses, email us at: [email protected]; mail to: 12202 Club Dr, Tampa, FL 33612; or call: 419-750-0242.

To opt-out of sharing your personal information with third parties for marketing, use the same contact methods. Note that opting out may still allow selected offers from us per applicable law.

California Consumer Privacy Act (CCPA): California residents may have rights to opt-out of sales, know collected personal information, and details on sharing. See "Privacy Provisions for Covered Users" below.

California Privacy Rights Act (CPRA): Additional rights include correcting information, opting out of sensitive information use/sharing, and retention details. See below.

Browser "Do Not Track" Signals: We do not alter behavior based on "do-not-track" settings under CalOPPA, but you may have rights regarding automated technologies for targeted ads or profiling.

2. Your Colorado Privacy Rights

Under the Colorado Privacy Act (CPA), rights include opting out of sales/sharing and knowing collection/sharing details. See below.

3. Your Connecticut Privacy Rights

Under the Connecticut Data Privacy Act (CTDPA), similar rights apply. See below.

4. Your Delaware Privacy Rights

Under the Delaware Personal Data Privacy Act (DPDPA), rights include correction, deletion, opting out of sensitive info use/sharing, profiling, targeted ads, and sales. See below.

6. Your Iowa Privacy Rights

Under the Iowa Consumer Data Protection Act (ICDPA), similar rights. See below.

8. Your Maryland Privacy Rights

Under the Maryland Personal Information Protection Act (MPIPA), opting out and knowing details. See below.

9. Your Minnesota Privacy Rights

Under the Minnesota Consumer Data Privacy Act (MCDPA), opting out and knowing details. See below.

10. Your Montana Privacy Rights

Under the Montana Consumer Data Privacy Act (MTCDPA), opting out and knowing details. See below.

11. Your Nebraska Privacy Rights

Under the Nebraska Data Privacy Act (NDPA), rights include correction, deletion, opting out of sensitive info, profiling, targeted ads, and sales. See below.

12. Your Nevada Privacy Rights

Nevada residents can opt-out of sales of "covered information" (e.g., name, address, phone, SSN) to data brokers. Submit requests via email: [email protected]; call: 419-750-0242; or mail: 12202 Club Dr, Tampa, FL 33612. Allow 30 days for response.

13. Your New Hampshire Privacy Rights

Under SB 255-FN (NHDPA), rights include correction, deletion, opting out of sensitive info, profiling, targeted ads, and sales. See below.

14. Your New Jersey Privacy Rights

Under the New Jersey Data Privacy Act (NJDPA), similar rights. See below.

15. Your Oregon Privacy Rights

Under the Oregon Consumer Privacy Act (OCPA), opting out and knowing details. See below.

16. Your Rhode Island Privacy Rights

Under the Rhode Island Data Transparency and Privacy Protection Act (RIDTPPA), opting out and knowing details. See below.

17. Your Tennessee Privacy Rights

Under the Tennessee Information Protection Act (TIPA), opting out and knowing details. See below.

18. Your Texas Privacy Rights

Under the Texas Data Privacy and Security Act (TDPSA), opting out and knowing details. See below.

19. Your Utah Privacy Rights

Under the Utah Consumer Privacy Act (UCPA), opting out and knowing details. See below.

20. Your Virginia Privacy Rights

Under the Virginia Consumer Data Protection Act (VCDPA), opting out and knowing details. See below.

General Privacy Provisions

- Personal Information Collected

- Use and Sharing of Personal Information

- Non-Personal Information Collection and Use

- Security of Your Personal Information

- Opt-Out/Unsubscribe

- Deleting, Modifying, and Updating Your Information

- Children's Privacy

- Changes to this Privacy Policy

- Contact Us

- Privacy Provisions for Covered Users

Personal Information Collected

See "Privacy Provisions for Covered Users" for additional categories. "Personal information" means identifiable information about an individual. We collect it when you use Site Offerings, submit forms, or provide it. For Contact Services, we may collect: (a) email; (b) full name; (c) phone; (d) health insurance needs; (e) other form data.

Submitting data may lead to: (i) sharing with Marketing Partners or Third-Party Service Providers; (ii) contact from us or them; (iii) third-party offers. We may request more info like DOB, address, or needs. Contact Data includes name, address, email, phone, etc.

We may also get info from third-party sources tracking activity on other sites.

Use of Personal Information

See below for details. By submitting info, you agree we may share/sell/rent it to third parties per law, including for marketing. Third parties include: (a) marketing service providers; (b) email/mobile marketers; (c) telemarketers (per law); (d) direct marketers.

We share with requested Third-Party Service Providers for offers, subject to their policies. We use info to personalize, deliver Offerings, respond to inquiries. We provide to agents for functions like mailing, data analysis (they can't use for other purposes).

We use for service, requests, customization, internal purposes. Combining with other sources. Submitting constitutes inquiry for telemarketing rules; we may call despite DNC lists. With consent under TCPA, we may use auto-dialers, texts, etc. (not required for access). Notify us of Phone Number Changes via email: [email protected].

We may release info if: (A) violation of Terms/unlawful; (B) subpoenaed (with notice where permitted); (C) M&A Transactions; (D) bankruptcy. Consent to disclosures we deem appropriate, e.g., for CAN-SPAM. Courts may order sharing.

Non-Personal Information Collection and Use

See below for details.

IP Addresses/Browser Type: Collect non-identifiable info like browser, IP, OS, ISP for improvements, personalization, analysis.

Cookies: Use Cookies for anonymous IDs, preferences, trends. Disable via browser, but may impair functions. Retain indefinitely. May sell aggregate data (no personal info).

Behavioral Tracking/Advertising: Use Tracking Technology with partners like Google for post-Site ads. Use Jornaya, ActiveProspect for consent tracking (see Jornaya’s privacy policy by clicking here and/or ActiveProspect, Inc.’s privacy policy by clicking here). Use Hotjar for experience insights (see Hotjar's privacy policy by clicking on this link). You can opt-out from the creation of a User profile, Hotjar's storing of data about your usage of the Site and Hotjar's use of tracking cookies on other websites by enabling Do Not Track (DNT) in your browser settings, as Hotjar respects DNT signals (for more, see here). In addition, Company uses a third-party service called Sentry for error monitoring. This software provides Company with insights to enable developers to diagnose, fix, and optimize the performance of the Site. To submit a Data Privacy Request to Sentry, click here. Use Meta Pixel for ad effectiveness (see Meta's privacy policy by clicking here). Opt-out via https://www.facebook.com/ads/preferences or browser settings. Additional opt-outs: Network Advertising Initiative at https://thenai.org/opt-out/ or Digital Advertising Alliance at https://optout.aboutads.info/. Use TikTok Pixel (see TikTok's privacy policy by clicking here). Opt-out via app settings. Embed YouTube videos (see YouTube's privacy information by clicking here or Google's privacy policy at https://policies.google.com/privacy). Opt out via Google Ads Settings at https://adssettings.google.com/ or Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout. Additional opt-out options are available through the Network Advertising Initiative at https://thenai.org/opt-out/ or the Digital Advertising Alliance at https://optout.aboutads.info/. In general, Users may disable tracking via browser settings, NAI, or DAA. Further, opt-out of Google-related tracking at https://adssettings.google.com/. Install Google Analytics Opt-out at https://tools.google.com/dlpage/gaoptout. We are not responsible for third-party tracking.

After updating, redate your policy (e.g., to today's date) and notify users if required. Also, internally verify contracts with these tools limit data use (e.g., via DPAs for privacy compliance). If you don't use all these tools (e.g., no TikTok Pixel), remove irrelevant mentions. Consult a lawyer for final sign-off.

Interactive Services

Info submitted can be seen/used by others; we're not responsible.

Third-Party Websites

Not responsible for linked sites' practices. Their policies apply.

Security

Protect info online/offline with TLS for sensitive data (e.g., health, SSN). Limited access, secure environment. No 100% security guarantee. Notify of breaches per law.

Minors

See below. Under 18 not permitted; no knowing collection.

Opt-Out/Unsubscribe

See below for Covered Users. Opt-out via email instructions or [email protected]. May still contact for requests/inquiries.

Deleting, Modifying, and Updating Your Information

See below. Request via [email protected]. May decline per law. Deletion may limit access; residuals may remain.

Transfer of Personal Information Internationally

Consent to transfers; treated per this Policy.

Changes to this Privacy Policy

Post notice; notify via email/other means. Opt-in for material changes.

Contact Us

Questions: email [email protected]; call 419-750-0242; mail 12202 Club Dr, Tampa, FL 33612. NPN available upon request.

Filing a Complaint with the Federal Trade Commission

Click here (https://www.ftccomplaintassistant.gov/).

Provisions for Covered Users

These supplement the Privacy Policy and apply to Covered Users under Applicable State Laws (CCPA, CPRA, etc.). Terms per those laws. Access alternative format via contacts above.

Categories of Information We Collect

Collected in last 12 months:

| Category | Examples | Collected |

|----------|----------|-----------|

| A. Identifiers | Name, alias, address, unique ID, IP, email, account, phone, etc. | YES |

| B. Personal info per Applicable State Laws | Name, SSN, address, phone, ID numbers, insurance, financial, medical, health insurance info. | YES |

| C. Protected classifications | Age (40+), race, ancestry, religion, marital status, medical condition, disability, sex/gender, orientation, veteran status, genetics. | YES |

| F. Internet activity | Browsing/search history, site interactions. | YES |

| I. Professional/employment info | Job history/evaluations. | NO |

| J. Sensitive Personal Info | SSN, ID numbers, account logins, precise geolocation, race/ethnicity, beliefs, mail contents, genetics. | NO |

Excludes public info, de-identified/aggregated, HIPAA/CMIA data, FRCA/GLBA/FIPA/DPPA info.

Sources (with categories):

- Directly from Covered Users (A, B, C).

- Indirectly from Covered Users (A, B, C, F).

- Site activity (F).

- Social media (F).

- Third parties (A, B, C).

- Data brokers (A, B, C).

- Tracking sites (A, B, C).

- Public sources (A, B, C).

Use of Personal Information

Use/disclose (e.g., email, name, phone, health needs) for: providing quotes/info (A, B, C); info/products/services (A, B, C, F); account management (A, B, C); marketing (A, B, C, F); content/ads (A, B, C, F); obligations/rights (A, B, C, F); improvements (A, B, C, F); service/inquiries (A, B, C); research (A, B, C, F); protection (A, B, C, F); law enforcement (A, B, C, F); as described (A, B, C, F); M&A (A, B, C, F). No new categories/uses without notice.

Retention of Personal Information and Sensitive Personal Information

Retain all for 10 years, based on collection date, interaction frequency, last interaction, purpose completion.

Sharing Personal Information

May share/sell (opt-out available) for marketing/business: email, name, phone, health needs. Contracts require confidentiality. No collection/sharing/sales of under-18 info knowingly.

Disclosed last 12 months for business: A, B, C, F, I.

Sold last 12 months: A, B, C, F, I to marketers and providers.

Disclose to: affiliates (A, B, C, F); providers (A, B, C, F); insurance providers (A, B, C, F); opt-in marketers (A, B, C, F); authorized parties (A, B, C, F, I). Sold/shared as above.

Your Rights and Choices

Opt-Out from Sale: Submit via link (click here), call 419-750-0242, email [email protected], mail address. Act within 15 days.

Opt-Out from Sharing: Same methods. Act within 15 business days; cease sharing.

Opt-Out from Use/Sharing of Sensitive Info: Limit to necessary uses; opt-out sharing. Same methods. Act within 15 business days.

Access/Data Portability: Request categories/sources/purposes/third parties/specific pieces/lists.

Deletion: Request deletion (exceptions apply).

Correction: Request correction of inaccuracies; we effort commercially reasonable fixes, instruct providers.

Exercise via link (click here), call, email, mail. Provide verification; detail request. No account needed.

Response: Within 45 days (up to 90); mail/electronic. Cover 12 months; explain denials. Format usable. No fee unless excessive (estimate provided). Appeal denials within 30 days via email/mail.

Opt-Out of Targeted Advertising: Opt-out via same methods. Act within 45 days. "Targeted Advertising": ads based on cross-site activity.

Authorized Agents: Provide written permission; we may verify. For CA, registered with Secretary of State.

Non-Discrimination: No denial, price changes, retaliation, quality differences for exercising rights (unless permitted).

Changes to these Provisions

Amend anytime; notify via email/Site.

Contact Information

Call 419-750-0242; email [email protected]; mail 12202 Club Dr, Tampa, FL 33612.